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Sugar Ball 2014

May 14 • GALLERY, NEWS & BLOG, Social, Uncategorized • 11144 Views • No Comments

Spring is definitely here and summer is around the corner. Some know that spring is here by the calendar and others know by their allergies. However for those with active social lives, spring equals gala season. And boy oh boy did the McCord Museum not disappoint us this year by throwing two extravagant events, the McCord Museum Annual Ball and the Sugar Ball, back to back this past week.

The weekend started early for all the media that was invited to the McCord Annual Ball since most were also to be attending the Sugar Ball the next day. The Annual Ball started with a cocktails for VIPs and Media followed by a very formal dinner. This year over 420 guests attended this Annual Ball inspired by the upcoming exhibition Music-Quebec: From Charlebois to Arcade Fire. This theme was demonstrated not only by the music but also by models on pedestals wearing outfits representing the different decades, from the 60s to today. Annual Ball- models

Unfortunately the media pass did not include the formal dinner but I did get a climbs of the colourful décor and DJ Abeille doing her thing surrounded by dancing ballerinas in leather jackets. Pretty cool.

Annual Ball



Another top fundraiser for the museum is definitely the Sugar Ball and this year’s 5th edition attracted over 700 guests. The evening started with a plethora of edibles goodies from various Montreal establishments set up for media and VIPs. Some of my favourite sponsors included Bevo Bar, Santos, Greasy Spoon, Rococo for sweets and Grey Goose for drinks.

IMG_5339 IMG_5341 Sugar Ball- sweets table





Now lets talk entertainment! The Sugar Ball is always a musical hit with resident DJs Abeille and Yo-C and this year was no exception. Still under the exhibition theme of Music- Quebec: Charlebois to Arcade Fire, the two had us dancing and reminiscing. Sugar Ball- dj

In between dancing and eating there were also a few visual effects and activities. Like most of the women there, my first stop was the Browns shoe contest booth. The contest consisted of putting one of the pairs of shoes provided and posing for a picture with an inflatable electric guitar.  The people at Browns would then vote on the best picture posted on social medias. I hope I win! Following that, there was the Lexus booth where people could have a slow motion video made of themselves. The video quality is amazing and actually looks like a Lexus car commercial. Here’s mine .

Sugar Ball- Abeille social media Maybe it’s just me but another very cool feature of the night was the huge projection on the wall of Instragram posts containing the hashtag young McCord (#jeunemccord). Nowadays there’s no denying the power of social media so incorporating it into the  event was quite modern and trendy. There was definitely no shortage of people posting pictures of themselves and pleasantly being surprised to see it appear on the wall.


One thing is clear, the McCord Museum knows how to throw a party. With these two top fundraiser, the museum successfully raises funds that are invested back into the museum and its mission to celebrate Montreal history. These yearly must-attend events are definitely the gift that keeps on giving; from open bars to celebrating our heritage.

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